Carsten Baumgarth
AuthID: R-00G-XYN
1
TÃTULO: To disclose or not disclose, is no longer the question - effect of AI-disclosed brand voice on brand authenticity and attitude
AUTORES: Kirkby, Alexandra; Baumgarth, Carsten; Henseler, Joerg;
PUBLICAÇÃO: 2023, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
AUTORES: Kirkby, Alexandra; Baumgarth, Carsten; Henseler, Joerg;
PUBLICAÇÃO: 2023, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXADO EM: 
Scopus 
WOS
Scopus WOS2
TÃTULO: To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations
AUTORES: Florian Lueckenbach; Carsten Baumgarth; Holger J Schmidt; Joerg Henseler;
PUBLICAÇÃO: 2019, FONTE: COGENT BUSINESS & MANAGEMENT, VOLUME: 6, NÚMERO: 1
AUTORES: Florian Lueckenbach; Carsten Baumgarth; Holger J Schmidt; Joerg Henseler;
PUBLICAÇÃO: 2019, FONTE: COGENT BUSINESS & MANAGEMENT, VOLUME: 6, NÚMERO: 1
INDEXADO EM: WOS
WOS3
TÃTULO: "Brand play" versus "Brand attack": the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists
AUTORES: Samuel Kristal; Carsten Baumgarth; Jorg Henseler;
PUBLICAÇÃO: 2018, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 27, NÚMERO: 3
AUTORES: Samuel Kristal; Carsten Baumgarth; Jorg Henseler;
PUBLICAÇÃO: 2018, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 27, NÚMERO: 3
INDEXADO EM: WOS
WOS4
TÃTULO: Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE)
AUTORES: Samuel Kristal; Carsten Baumgarth; Carolin Behnke; Joerg Henseler;
PUBLICAÇÃO: 2016, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 25, NÚMERO: 3
AUTORES: Samuel Kristal; Carsten Baumgarth; Carolin Behnke; Joerg Henseler;
PUBLICAÇÃO: 2016, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 25, NÚMERO: 3
