G. D. Hutcheson
AuthID: R-00H-0T1
1
TITLE: Artificial neural networks and structural equation modelling: An empirical comparison to evaluate business customer loyalty
AUTHORS: Coelho, A; Moutinho, L; Hutcheson, GD; Silva, MMS;
PUBLISHED: 2012, SOURCE: Quantitative Modelling in Marketing and Management
AUTHORS: Coelho, A; Moutinho, L; Hutcheson, GD; Silva, MMS;
PUBLISHED: 2012, SOURCE: Quantitative Modelling in Marketing and Management
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