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TITLE: Antecedents and outcomes of online brand engagement The role of brand love on enhancing electronic-word-of-mouth
AUTHORS: Sandra Maria C Correia Loureiro; Tatjana Gorgus; Hans R Ruediger Kaufmann;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOUR & RESEARCH, VOLUME: 24, ISSUE: 1
INDEXED IN: WOS