2
TÍTULO: The role of digital influencers on the intention to purchase fashion products
AUTORES: Marcos, Anabela de Figueiredo; Bras, Joana Leal;
PUBLICAÇÃO: 2022, FONTE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXADO EM: WOS
3
TÍTULO: The impact of the Digital Marketing in Real Estate The past, present and future of the sector
AUTORES: Luis, Joel Ferreira; Catulo, Joao de Olivenca; Rodrigues, Joao Duraes; Piedade, Nuno Reis; Marcos, Anabela de Figueiredo;
PUBLICAÇÃO: 2022, FONTE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXADO EM: WOS
4
TÍTULO: Purchase intention determinants of digital influencers' followers
AUTORES: Marcos, Anabela de Figueiredo; Valente, Joao da Silva;
PUBLICAÇÃO: 2021, FONTE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXADO EM: WOS
5
TÍTULO: The New Era of Digital Marketing:Content Marketing and Inbound Marketing
AUTORES: Vidal, Catarina; Povoa, Ana; Teixeira, Irina; Marcos, Anabela;
PUBLICAÇÃO: 2021, FONTE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXADO EM: WOS
6
TÍTULO: Territorial brand love antecedents: the Azores brand
AUTORES: Marcos, Anabela de Figueiredo; Rodrigues, Raquel Melo;
PUBLICAÇÃO: 2021, FONTE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXADO EM: WOS
7
TÍTULO: Art State of Retro Marketing in the Modern Times
AUTORES: Braz, Ana; Tavares, Ines; Grazina, Joao; Silva, Osvaldo; Marcos, Anabela;
PUBLICAÇÃO: 2021, FONTE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXADO EM: WOS
8
TÍTULO: Sensory Marketing: Starbucks Case Study
AUTORES: Oliveira, Ana Sofia; Ferreira, Joana; Albuquerque, Mariana; Marcos, Anabela;
PUBLICAÇÃO: 2021, FONTE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXADO EM: WOS
9
TÍTULO: Digital Influencers Role in the XXI Century
AUTORES: Fecha, Joana; Antunes, Marta; Louro, Andre; Marcos, Anabela;
PUBLICAÇÃO: 2021, FONTE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
INDEXADO EM: WOS
10
TÍTULO: Antecedents and outcomes of brand love
AUTORES: Marcos, AD; da Silva, ARL;
PUBLICAÇÃO: 2020, FONTE: 15th Iberian Conference on Information Systems and Technologies (CISTI) in 2020 15TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2020), VOLUME: 2020-June
INDEXADO EM: Scopus WOS
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