H. Primanti
AuthID: R-00K-N72
1
TITLE: How can brands become central in the consumers’ life?
AUTHORS: Japutra, A; Loureiro, SMC; Wang, S; Primanti, H;
PUBLISHED: 2023, SOURCE: Spanish Journal of Marketing - ESIC
AUTHORS: Japutra, A; Loureiro, SMC; Wang, S; Primanti, H;
PUBLISHED: 2023, SOURCE: Spanish Journal of Marketing - ESIC
INDEXED IN: 
Scopus
Scopus