Joaquim Fernando Monteiro Pratas
AuthID: R-000-7HP
1
TÃTULO: Analysis of the Impact of Metaverse on the Retailer's Brand Perceptions. The Example of Nike With Nikeland
AUTORES: Joaquim Monteiro Pratas; Gabriel Dias Moreira; João Guilherme Garcez; Ivan Simões; Leonardo Roberto Neves Andrade; João Miguel Da Silva Martins;
PUBLICAÇÃO: 2025, FONTE: Cases on Metaverse and Consumer Experiences
AUTORES: Joaquim Monteiro Pratas; Gabriel Dias Moreira; João Guilherme Garcez; Ivan Simões; Leonardo Roberto Neves Andrade; João Miguel Da Silva Martins;
PUBLICAÇÃO: 2025, FONTE: Cases on Metaverse and Consumer Experiences
2
TÃTULO: Subscription Retailing Research Evolution Analysis Using Bibliometric Indicators and Content Analysis
AUTORES: Joaquim Pratas; Carla Amorim; José Luís Reis ;
PUBLICAÇÃO: 2024, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
AUTORES: Joaquim Pratas; Carla Amorim; José Luís Reis ;
PUBLICAÇÃO: 2024, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
3
TÃTULO: How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics
AUTORES: Teresa Sofia Amorim Lopes; Rui Carreira; Vera Silva Carlos; Rui Humberto Pereira; Alves, C.; Joaquim Pratas; Marques dos Santos, José Paulo ;
PUBLICAÇÃO: 2024, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
AUTORES: Teresa Sofia Amorim Lopes; Rui Carreira; Vera Silva Carlos; Rui Humberto Pereira; Alves, C.; Joaquim Pratas; Marques dos Santos, José Paulo ;
PUBLICAÇÃO: 2024, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
4
TÃTULO: Retail Chatbots’ Main Themes and Research over Time: A Bibliometric and Content Analysis
AUTORES: Joaquim Pratas; Carla Amorim; Zaila Oliveira; Vera Carlos; José Luís Reis;
PUBLICAÇÃO: 2024, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
AUTORES: Joaquim Pratas; Carla Amorim; Zaila Oliveira; Vera Carlos; José Luís Reis;
PUBLICAÇÃO: 2024, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
5
TÃTULO: The use of social media: Influence of content marketing for Brazilian health industry SMEs
AUTORES: Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas;
PUBLICAÇÃO: 2024, FONTE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
AUTORES: Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas;
PUBLICAÇÃO: 2024, FONTE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
INDEXADO EM: 
Scopus
Scopus NO MEU: 
ORCID
ORCID6
TÃTULO: QR Codes Research in Marketing: A Bibliometric and Content Analysis
AUTORES: Pratas, J; Oliveira, Z;
PUBLICAÇÃO: 2023, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
AUTORES: Pratas, J; Oliveira, Z;
PUBLICAÇÃO: 2023, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
7
TÃTULO: Metaverse and digital twins: An opportunity to increase retailers' profitability? An exploratory research using nike case study and retail managers' in-depth interviews
AUTORES: Joaquim Monteiro Pratas;
PUBLICAÇÃO: 2023, FONTE: Management and Marketing for Improved Retail Competitiveness and Performance
AUTORES: Joaquim Monteiro Pratas;
PUBLICAÇÃO: 2023, FONTE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXADO EM: Scopus
Scopus NO MEU: ORCID
ORCID8
TÃTULO: Measuring the Impacts of Smart Retailing Technologies Pilot Implementation - Proposal Framework
AUTORES: Joaquim Pratas; Carla Amorim; José Luís Reis;
PUBLICAÇÃO: 2023, FONTE: 23.a Conferencia da Associacao Portuguesa de Sistemas de Informacao, CAPSI 2023 - 23rd Conference of the Portuguese Association for Information Systems, CAPSI 2023 in Atas da Conferencia da Associacao Portuguesa de Sistemas de Informacao
AUTORES: Joaquim Pratas; Carla Amorim; José Luís Reis;
PUBLICAÇÃO: 2023, FONTE: 23.a Conferencia da Associacao Portuguesa de Sistemas de Informacao, CAPSI 2023 - 23rd Conference of the Portuguese Association for Information Systems, CAPSI 2023 in Atas da Conferencia da Associacao Portuguesa de Sistemas de Informacao
9
TÃTULO: Metaverse and Digital Twins. An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews
AUTORES: Joaquim Monteiro Pratas;
PUBLICAÇÃO: 2023, FONTE: Advances in Marketing, Customer Relationship Management, and E-Services - Management and Marketing for Improved Retail Competitiveness and Performance
AUTORES: Joaquim Monteiro Pratas;
PUBLICAÇÃO: 2023, FONTE: Advances in Marketing, Customer Relationship Management, and E-Services - Management and Marketing for Improved Retail Competitiveness and Performance
10
TÃTULO: The Use of Social Media. Influence of Content Marketing for Brazilian Health Industry SMEs
AUTORES: Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas;
PUBLICAÇÃO: 2023, FONTE: Advances in Marketing, Customer Relationship Management, and E-Services - Connecting With Consumers Through Effective Personalization and Programmatic Advertising
AUTORES: Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas;
PUBLICAÇÃO: 2023, FONTE: Advances in Marketing, Customer Relationship Management, and E-Services - Connecting With Consumers Through Effective Personalization and Programmatic Advertising
