The Mediating Role of Perceived Brand Authenticity Between Brand Experience and Brand Love: a Cross-Cultural Perspective

AuthID
 P-00Z-5BC
4
Author(s)
Rodrigues, C
·
Oda, T
Tipo de Documento
Article
Year published
2024
Publicado
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 31, Número: 3, Páginas: 293-309 (17)
Indexing
Wos®
Crossref®
Unpaywall®
Google Scholar®
Publication Identifiers
Unpaywall: 10.1057/s41262-023-00342-9
Wos: WOS:001083807700001
Source Identifiers
ISSN: 1350-231X
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas Instituições

Links Úteis

Ajuda

© 2024 CRACS & Inesc TEC - All Rights Reserved Política de Privacidade | Terms of Service