How Does Brand Authenticity Affect Brand Hate-Love Relationships and Buying Intention? The Moderating Role of Brand Personality

AuthID
 P-010-962
4
Author(s)
Sousa, A
·
Lopes, J
·
Tipo de Documento
Article
Year published
2024
Publicado
in Journal of Brand Strategy, ISSN: 2045-855X
Volume: 12, Número: 4, Páginas: 381-403 (22)
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85189809599
Source Identifiers
ISSN: 2045-855X
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