The B2B-Relperf Scale and Scorecard: Bringing Relationship Marketing Theory into Business-To-Business Practice

AuthID
 P-003-XB1
3
Author(s)
Tipo de Documento
Article
Year published
2008
Publicado
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 37, Número: 6, Páginas: 686-697 (12)
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Publication Identifiers
SCOPUS: 2-s2.0-49749084726
Wos: WOS:000259709100009
Source Identifiers
ISSN: 0019-8501
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