The Impact of Event Sponsorship on Portuguese Children's Brand Image and Purchase Intentions The Moderator Effects of Product Involvement and Brand Familiarity

AuthID
 P-009-SF0
2
Author(s)
Simoes, I
·
Tipo de Documento
Article
Year published
2014
Publicado
in INTERNATIONAL JOURNAL OF ADVERTISING, ISSN: 0265-0487
Volume: 33, Número: 3, Páginas: 533-556 (24)
Indexing
Wos®
Scopus®
Crossref®15
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84907374789
Wos: WOS:000340807400006
Source Identifiers
ISSN: 0265-0487
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