The Gap Between Theory and Practice in Social Marketing: A Research About the Use of Positive and Negative Appeals in European Television Advertising Preventing Hiv/Aids

AuthID
 P-00A-88D
2
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Tipo de Documento
Abstract
Year published
2015
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in JOURNAL OF MACROMARKETING, ISSN: 0276-1467
Volume: 35, Número: 1, Páginas: 137-138 (2)
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Wos®
Publication Identifiers
Wos: WOS:000349623600064
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ISSN: 0276-1467
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