What's in a Name? The Effect of Congruent and Incongruent Product Names on Liking and Emotions When Consuming Beer or Non-Alcoholic Beer in a Bar

AuthID
 P-00K-T32
7
Author(s)
Jager, G
·
van Zyl, H
·
de Graaf, C
Tipo de Documento
Article
Year published
2017
Publicado
in FOOD QUALITY AND PREFERENCE, ISSN: 0950-3293
Volume: 55, Páginas: 58-66 (9)
Indexing
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Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84983628455
Wos: WOS:000385331100008
Source Identifiers
ISSN: 0950-3293
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