Exploratory Evidence of Channel Performance in Single Vs Multiple Channel Strategies

AuthID
 P-00K-VNA
3
Author(s)
Easingwood, C
·
Coelho, A
Tipo de Documento
Article
Year published
2003
Publicado
in International Journal of Retail & Distribution Management, ISSN: 0959-0552
Volume: 31, Número: 11, Páginas: 561-573
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Publication Identifiers
SCOPUS: 2-s2.0-84986180805
Source Identifiers
ISSN: 0959-0552
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