Main Factors Driving the Open Rate of Email Marketing Campaigns

AuthID
 P-00R-FC6
2
Author(s)
Conceição, A
·
3
Editor(es)
Petra Kralj Novak; Tomislav Smuc; Saso Dzeroski
Tipo de Documento
Proceedings Paper
Year published
2019
Publicado
in Discovery Science - 22nd International Conference, DS 2019, Split, Croatia, October 28-30, 2019, Proceedings in Lecture Notes in Computer Science, ISSN: 0302-9743
Volume: 11828, Páginas: 145-154
Conference
22Nd International Conference on Discovery Science, Ds 2019, Date: 28 October 2019 through 30 October 2019
Indexing
Scopus®
Dblp®/pt/publications/view/802182
Crossref®4
Google Scholar®
Publication Identifiers
DBLP: conf/dis/ConceicaoG19
SCOPUS: 2-s2.0-85075820547
Source Identifiers
ISSN: 0302-9743
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