Willingness to Pay a Premium Price for Streaming Services: The Role of Trust in Services

AuthID
P-00R-GFN
3
Author(s)
Augusto, L
·
Santo, PE
4
Editor(es)
Rocha,A;Reis,JL;Peter,MK;Bogdanovic,Z
Tipo de Documento
Proceedings Paper
Year published
2020
Publicado
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 167, Páginas: 19-28
Conference
International Conference on Marketing and Technologies, Icmarktech 2019, Date: 27 November 2019 through 29 November 2019
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85076997519
Unpaywall: 10.1007/978-981-15-1564-4_3
Source Identifiers
ISSN: 2190-3018
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