Understanding the Importance of Ewom on Higher Education Institutions' Brand Equity

AuthID
 P-00S-E89
3
Author(s)
Carvalho, L
·
Tipo de Documento
Article
Year published
2021
Publicado
in JOURNAL OF MARKETING FOR HIGHER EDUCATION, ISSN: 0884-1241
Volume: 31, Número: 2, Páginas: 261-279 (19)
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Scopus®
Crossref®29
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Publication Identifiers
SCOPUS: 2-s2.0-85088011230
Wos: WOS:000553668700001
Source Identifiers
ISSN: 0884-1241
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