The Prevalence of Emotional and Rational Tone in Social Advertising Appeals

AuthID
 P-00V-CHD
2
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Tipo de Documento
Article
Year published
2021
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in RAUSP MANAGEMENT JOURNAL, ISSN: 2531-0488
Volume: 56, Número: 3, Páginas: 282-294 (13)
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Wos: WOS:000684585300003
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ISSN: 2531-0488
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