Authenticity as an Antecedent of Brand Image in a Positive Emotional Consumer Relationship: the Case of Craft Beer Brands

AuthID
 P-00V-EMC
3
Author(s)
Tipo de Documento
Article
Year published
2022
Publicado
in EUROMED JOURNAL OF BUSINESS, ISSN: 1450-2194
Volume: 17, Número: 4, Páginas: 634-651 (18)
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Crossref®9
Unpaywall®
Google Scholar®
Publication Identifiers
Unpaywall: 10.1108/emjb-03-2021-0041
Wos: WOS:000697229400001
Source Identifiers
ISSN: 1450-2194
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