Sales Promotions: Prescriptive Definitions and the Managers View

AuthID
P-00W-8J8
2
Author(s)
Farhangmehr, M
·
Tipo de Documento
Book Chapter
Year published
2015
Publicado
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Páginas: 45-49
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85125795351
Source Identifiers
ISSN: 2363-6165
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