Achieving Brand Engagement and Brand Equity Through Co-Creation Process

AuthID
P-00W-D8B
3
Author(s)
Pereira, T
·
Loureiro, SMC
·
Document Type
Article in Press
Year published
2022
Published
in JOURNAL OF CREATIVE COMMUNICATIONS, ISSN: 0973-2586
Indexing
Publication Identifiers
Scopus: 2-s2.0-85127774658
Wos: WOS:000776711900001
Source Identifiers
ISSN: 0973-2586
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