In the Eye of the (Fire)Storm: Better Safe or Sorry? Crisis Communication Strategies for Managing Virality of Online Negative Brand-Related Content

AuthID
 P-00X-379
4
Author(s)
Langaro, D
·
Schivinski, B
·
Neves, H
Tipo de Documento
Article
Year published
2024
Publicado
in JOURNAL OF MARKETING COMMUNICATIONS, ISSN: 1352-7266
Volume: 30, Número: 3, Páginas: 301-317 (17)
Indexing
Wos®
Scopus®
Crossref®3
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85135894623
Wos: WOS:001249934300005
Source Identifiers
ISSN: 1352-7266
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