What If Utilitarian Products Are Regarded as High-Status? The Moderate Role of Iconic and Popular as Two Dimensions of Brand Coolness

AuthID
 P-00X-MR2
4
Author(s)
Aleem, A
·
Schivinski, B
·
Aguiar, M
Tipo de Documento
Article
Year published
2024
Publicado
in JOURNAL OF MARKETING COMMUNICATIONS, ISSN: 1352-7266
Volume: 30, Número: 4, Páginas: 508-528 (21)
Indexing
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Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85143436592
Wos: WOS:001249927000003
Source Identifiers
ISSN: 1352-7266
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