Sara Cristina Valente Santos


AuthID: R-004-NFG

Confirmed Publications: 32



1
TITLE: Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand
AUTHORS: Sara Santos ; Pedro Espírito Santo; Sónia Ferreira;
PUBLISHED: 2024, SOURCE: Springer Series in Design and Innovation, VOLUME: 33
INDEXED IN: Scopus CrossRef
IN MY: ORCID
2
TITLE: Antecedents of participation in music festivals: The role of congruence between the sponsor and the festival. The Role of Congruence Between the Sponsor and the Festival
AUTHORS: Santos, S ; Santo, PE; Augusto, L;
PUBLISHED: 2023, SOURCE: Managing Festivals for Destination Marketing and Branding
INDEXED IN: Scopus CrossRef
IN MY: ORCID
3
TITLE: How Endorser Promotes Emotional Responses in Video Ads
AUTHORS: Augusto, L; Santos, S ; Espírito Santo, PM;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
IN MY: ORCID
4
TITLE: Literary Communities in Social Media: The Influence of Motivations on Engagement and Purchase Intention in Women
AUTHORS: Santos, S ; Fernandes, A; Santo, PE;
PUBLISHED: 2023, SOURCE: 10th European Conference on Social Media, ECSM 2023 in Proceedings of the 10th European Conference on Social Media, ECSM 2023, VOLUME: 10, ISSUE: 1
INDEXED IN: Scopus CrossRef
IN MY: ORCID
5
TITLE: Recommendations for Internal Communication to Strengthen the Employer Brand: A Systematic Literature Review
AUTHORS: Santos, Sara ; Augusto, Luisa; Ferreira, Sonia ; Espirito Santo, Pedro; Vasconcelos, Maria;
PUBLISHED: 2023, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 13, ISSUE: 10
INDEXED IN: Scopus WOS CrossRef Handle
IN MY: ORCID
6
TITLE: Society and Technology - Opportunities and Challenges  Full Text
AUTHORS: Santos, Sara ; Lechman, Ewa; Popowska, Magdalena;
PUBLISHED: 2023, SOURCE: R & D MANAGEMENT
INDEXED IN: WOS
7
8
TITLE: Tourists’ Engagement on Tourism Organizations' Facebook Pages: The Role of User-Generated Content
AUTHORS: Sara Santos ;
PUBLISHED: 2023, SOURCE: International Conference on Tourism Research, VOLUME: 6, ISSUE: 1
INDEXED IN: CrossRef Handle
IN MY: ORCID
9
TITLE: Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study
AUTHORS: Santos, S ; Santo, PE; Ferreira, S;
PUBLISHED: 2023, SOURCE: Springer Series in Design and Innovation, VOLUME: 27
INDEXED IN: Scopus CrossRef Handle
IN MY: ORCID
10
TITLE: Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic
AUTHORS: Veiga, Pedro Mota; Diogo, Julien; do Espirito Santo, Pedro Manuel; Santos, Sara ;
PUBLISHED: 2022, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 10, ISSUE: 18
INDEXED IN: WOS CrossRef Handle
IN MY: ORCID
Page 1 of 4. Total results: 32.

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