Paulo Alexandre Botelho Rodrigues Pires


AuthID: R-000-QZS

Confirmed Publications: 36



11
TITLE: Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
AUTHORS: Torres, A; Pilar, P; Santos, JD; Pereira, IV ; Pires, PB ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: Artificial Intelligence and Marketing. Progressive or Disruptive Transformation? Review of the Literature
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: CrossRef: 1
IN MY: CIÊNCIAVITAE
13
TITLE: Artificial intelligence and marketing: Progressive or disruptive transformation? Review of the literature
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: Artificial neural networks and discrete choice models: Sales forecast in supermarket products. Sales Forecast in Supermarket Products
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE
15
TITLE: Confronting security and privacy challenges in digital marketing
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira; Ana Isabel Torres ;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus CrossRef Openlibrary
IN MY: CIÊNCIAVITAE
16
TITLE: Digital Marketing Perspectives. Challenges and Opportunities Raised by Technology
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
17
TITLE: Digital marketing perspectives: Challenges and opportunities raised by technology
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
18
TITLE: Effective digital marketing for improving society behavior toward DEI and SDGs
AUTHORS: Inês Veiga Pereira; Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE
19
TITLE: Green Cosmetics: Determinants of Purchase Intention. Determinants of Purchase Intention
AUTHORS: Ana Catarina Rodrigues; Paulo Botelho Pires ; Catarina Delgado ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
20
TITLE: Intention to purchase sustainable fashion: Influencer and worth-of- mouth determinants. Influencer and Worth-of-Mouth Determinants
AUTHORS: Claudia Filipa Moráis; Paulo Botelho Pires ; Catarina Delgado ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Social Media and Online Consumer Decision Making in the Fashion Industry
INDEXED IN: Scopus CrossRef: 1 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
Page 2 of 4. Total results: 36.

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