Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 69



11
TITLE: "I will always hate you"! An investigation of the impact of anthropomorphism in online anti-brand communities
AUTHORS: Amélia Brandão ; Popoli, Paolo;
PUBLISHED: 2023, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 35, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: "You got a new name!" how does renaming a music festival with a brand affect the festivalgoer's purchase intention
AUTHORS: Amélia Brandão ; Gadekar, Mahesh;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
13
TITLE: 'Your comments boost my value!' - the mediator role of emotional brand attachment between brand equity and social media engagement  Full Text
AUTHORS: Amélia Brandão ; Ramos, Aurea Silva;
PUBLISHED: 2023, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION
INDEXED IN: Scopus WOS CrossRef: 4 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioural intentions
AUTHORS: Yves Miranda; Carlos Augusto Mulatinho de Queiroz Pedroso; Marcos Antonio Barros Filho; Rui Biscaia; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Motricidade, VOLUME: 19, ISSUE: 1
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
15
TITLE: Content marketing research: A review and research agenda  Full Text
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES
INDEXED IN: Scopus WOS CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
16
TITLE: CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES  Full Text
AUTHORS: Amélia Brandão ; Fernandes, Sara Dias; Rodrigues, Paula ;
PUBLISHED: 2023, SOURCE: REVISTA BRASILEIRA DE MARKETING, VOLUME: 22, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 1 Unpaywall
IN MY: ORCID
17
18
TITLE: EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
AUTHORS: Jitpisut Bubphapant; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
19
TITLE: Please tell me how sustainable you are, and I'll tell you how much I value you! The impact of young consumers' motivations on luxury fashion
AUTHORS: Amélia Brandão ; Magalhaes, Francisca;
PUBLISHED: 2023, SOURCE: COGENT BUSINESS & MANAGEMENT, VOLUME: 10, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 1 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
20
TITLE: The Impact of Patient Experience on Loyalty in the Context of Medical-Aesthetic Health Services
AUTHORS: Amélia Brandão ; Ribeiro, Liliana;
PUBLISHED: 2023, SOURCE: JOURNAL OF PATIENT EXPERIENCE, VOLUME: 10
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
Page 2 of 7. Total results: 69.

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