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Manuel José Serra da Fonseca
AuthID:
R-001-SDS
Publications
Confirmed
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Document Source:
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Document Type:
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Proceedings Paper (19)
Article (12)
Book Chapter (12)
Article in Press (1)
Year Start - End:
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
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2024
2023
2022
2021
2020
2019
2018
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2016
2015
2014
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2012
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Results:
10
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Confirmed Publications: 44
1
TITLE:
Analyzing Sao Paulo's Place Branding Positioning in Promotional Videos (2017-2019)
AUTHORS:
Andrade, Jose Gabriel; Sampaio, Adriano;
Garcia, Jorge Esparteiro
; Cairrao, Alvaro;
da Fonseca, Manuel Jose Serra
;
PUBLISHED:
2024
,
SOURCE:
12th World Conference on Information Systems and Technologies (WorldCIST)
in
GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024,
VOLUME:
990
INDEXED IN:
Scopus
WOS
CrossRef
2
TITLE:
ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022
AUTHORS:
de Araujo, Daniel Ladeira;
Garcia, Jorge Esparteiro
;
Serra da Fonseca, Manuel Jose
; Andrade, Jose Gabriel;
PUBLISHED:
2024
,
SOURCE:
11st World Conference on Information Systems and Technologies (WorldCIST)
in
INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023,
VOLUME:
802
INDEXED IN:
Scopus
WOS
DBLP
CrossRef
3
TITLE:
Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo
AUTHORS:
Popova, Mariia;
Serra da Fonseca, Manuel Jose
;
Garcia, Jorge Esparteiro
; Andrade, Jose Gabriel;
PUBLISHED:
2024
,
SOURCE:
11st World Conference on Information Systems and Technologies (WorldCIST)
in
INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023,
VOLUME:
802
INDEXED IN:
Scopus
WOS
DBLP
CrossRef
4
TITLE:
Integrating Online and Offline Distribution Strategies - A Portuguese Case Study
AUTHORS:
Santos, Ana;
Garcia, Jorge Esparteiro
;
Oliveira, Lia Coelho
; de Araujo, Daniel Ladeira;
Serra da Fonseca, Manuel Jose
;
PUBLISHED:
2024
,
SOURCE:
11st World Conference on Information Systems and Technologies (WorldCIST)
in
INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023,
VOLUME:
802
INDEXED IN:
Scopus
WOS
DBLP
CrossRef
5
TITLE:
Marketing Plan for an Online Business: A Case Study
AUTHORS:
Souza, Yuri;
Fonseca, Manuel Jose
; Cardim, Sofia;
PUBLISHED:
2024
,
SOURCE:
11st World Conference on Information Systems and Technologies (WorldCIST)
in
INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023,
VOLUME:
802
INDEXED IN:
Scopus
WOS
CrossRef
6
TITLE:
Municipal communication, governance, and the role of the local community: A case study in Guimarães (Portugal). A Case Study in Guimarães (Portugal)
AUTHORS:
Diana Salgado Pereira;
Manuel José Serra da Fonseca
; Bruno Barbosa Sousa;
PUBLISHED:
2024
,
SOURCE:
Global Trends in Governance and Policy Paradigms
INDEXED IN:
Scopus
CrossRef
IN MY:
ORCID
7
TITLE:
Relational marketing applied to the banking sector in Portuguese context
AUTHORS:
Cátia Rodrigues; Bruno Barbosa Sousa; Alexandrino Ribeiro;
Manuel José Fonseca
;
PUBLISHED:
2024
,
SOURCE:
Future of Customer Engagement Through Marketing Intelligence
INDEXED IN:
Scopus
CrossRef
8
TITLE:
The City Makes Its Mark in a Review on Digital Communication and Citizenship
AUTHORS:
Andrade, Jose Gabriel; Sampaio, Adriano;
Garcia, Jorge Esparteiro
;
Fonseca, Manuel Jose
;
PUBLISHED:
2024
,
SOURCE:
11st World Conference on Information Systems and Technologies (WorldCIST)
in
INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023,
VOLUME:
802
INDEXED IN:
Scopus
WOS
DBLP
CrossRef
9
TITLE:
The Construction of the Brand Narrative Through the Creation of Corporate Museums
AUTHORS:
Stenzel, Paulo; Tavares, Victor; Sousa, Bruno Barbosa;
Fonseca, Manuel Jose
;
PUBLISHED:
2024
,
SOURCE:
International Conference on Tourism, Technology and Systems (ICOTTS)
in
ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 1, ICOTTS 2023,
VOLUME:
383
INDEXED IN:
Scopus
WOS
CrossRef
10
TITLE:
The Impact of Process Automation on Employee Performance
AUTHORS:
Luz, Maria Joao;
da Fonseca, Manuel Jose Serra
;
Garcia, Jorge Esparteiro
; Andrade, Jose Gabriel;
PUBLISHED:
2024
,
SOURCE:
12th World Conference on Information Systems and Technologies (WorldCIST)
in
GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024,
VOLUME:
990
INDEXED IN:
Scopus
WOS
CrossRef
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