Alvaro Miguel da Costa Lima Cairrão
AuthID: R-000-NC2
1
TITLE: Analyzing Sao Paulo's Place Branding Positioning in Promotional Videos (2017-2019)
AUTHORS: Andrade, Jose Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro ; Cairrao, Alvaro; da Fonseca, Manuel Jose Serra ;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024, VOLUME: 990
AUTHORS: Andrade, Jose Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro ; Cairrao, Alvaro; da Fonseca, Manuel Jose Serra ;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024, VOLUME: 990
2
TITLE: The Influence of Social Networks on the Purchasing Behavior of Wine Consumers in Portugal
AUTHORS: Manuel Sousa Pereira ; Eulália Silva; Paula Oliveira; Alvaro Cairrão;
PUBLISHED: 2024, SOURCE: European Conference on Social Media, VOLUME: 11, ISSUE: 1
AUTHORS: Manuel Sousa Pereira ; Eulália Silva; Paula Oliveira; Alvaro Cairrão;
PUBLISHED: 2024, SOURCE: European Conference on Social Media, VOLUME: 11, ISSUE: 1
3
TITLE: A Study on the Tourist Experiences in the Peneda-Gerês National Park: Impact on Satisfaction, Loyalty and Recommendations
AUTHORS: Manuel Sousa Pereira ; Cardoso, A; Magalhães, M; Faria, S; Cairrão Á;
PUBLISHED: 2023, SOURCE: IBIMA Business Review, VOLUME: 2023
AUTHORS: Manuel Sousa Pereira ; Cardoso, A; Magalhães, M; Faria, S; Cairrão Á;
PUBLISHED: 2023, SOURCE: IBIMA Business Review, VOLUME: 2023
4
TITLE: PERSONAL COMMUNICATION AND ITS IMPACT ON DIGITAL LEARNING - A LITERATURE REVIEW
AUTHORS: Manuel Sousa Pereira ; Cardoso, A; D'Orey, F; Cairrao, A; Figueiredo, J ; Loureiro, M;
PUBLISHED: 2021, SOURCE: Academy of Entrepreneurship Journal, VOLUME: 27, ISSUE: 1
AUTHORS: Manuel Sousa Pereira ; Cardoso, A; D'Orey, F; Cairrao, A; Figueiredo, J ; Loureiro, M;
PUBLISHED: 2021, SOURCE: Academy of Entrepreneurship Journal, VOLUME: 27, ISSUE: 1
INDEXED IN: 
Scopus
Scopus IN MY: 
ORCID
ORCID5
TITLE: Emotional Management and the Happiness of Talents in Organizations: A Quantitative Study
AUTHORS: Manuel Sousa Pereira ; Cardoso, A; D'Orey, F; Cairrao, A;
PUBLISHED: 2021, SOURCE: 17th European Conference on Management, Leadership and Governance (ECMLG) in PROCEEDINGS OF THE 17TH EUROPEAN CONFERENCE ON MANAGEMENT, LEADERSHIP AND GOVERNANCE (ECMLG 2021)
AUTHORS: Manuel Sousa Pereira ; Cardoso, A; D'Orey, F; Cairrao, A;
PUBLISHED: 2021, SOURCE: 17th European Conference on Management, Leadership and Governance (ECMLG) in PROCEEDINGS OF THE 17TH EUROPEAN CONFERENCE ON MANAGEMENT, LEADERSHIP AND GOVERNANCE (ECMLG 2021)
INDEXED IN: Scopus 
WOS
Scopus WOS IN MY: ORCID
ORCID6
TITLE: Canvas Marketing Plan. How to Structure a Marketing Plan With Interactive Value?
AUTHORS: Miguel Magalhães; Frederico D´Orey, ; Manuel Sousa Pereira ; António Cardoso; Alvaro Cairrão; Jorge Figueiredo;
PUBLISHED: 2020, SOURCE: Handbook of Research on Emerging Technologies for Effective Project Management - Advances in Logistics, Operations, and Management Science
AUTHORS: Miguel Magalhães; Frederico D´Orey, ; Manuel Sousa Pereira ; António Cardoso; Alvaro Cairrão; Jorge Figueiredo;
PUBLISHED: 2020, SOURCE: Handbook of Research on Emerging Technologies for Effective Project Management - Advances in Logistics, Operations, and Management Science
7
TITLE: Product placement como estratégia de comunicação persuasiva: análise da 4ª temporada da série Sex and the City
AUTHORS: Álvaro Cairrão; Ângela Pereira; Marlene Silva; Robson d Sousa;
PUBLISHED: 2010
AUTHORS: Álvaro Cairrão; Ângela Pereira; Marlene Silva; Robson d Sousa;
PUBLISHED: 2010
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Handle8
TITLE: A comunicação interna na UFP na perspectiva do QUESCI©
AUTHORS: Ágata Rosmaninho; Álvaro Cairrão; Áurea Ramos; Carla Barros; Cláudia Camelo; Francisco M Sampaio; Miguel Trigo;
PUBLISHED: 2008
AUTHORS: Ágata Rosmaninho; Álvaro Cairrão; Áurea Ramos; Carla Barros; Cláudia Camelo; Francisco M Sampaio; Miguel Trigo;
PUBLISHED: 2008
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Handle9
TITLE: Os jovens universitários e o consumo sustentável - a sua influência na compra de produtos ecológicos
AUTHORS: António Cardoso; Álvaro Cairrão;
PUBLISHED: 2007
AUTHORS: António Cardoso; Álvaro Cairrão;
PUBLISHED: 2007
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Handle10
TITLE: El consumidor "ciego" (emoción y publicidad)
AUTHORS: Álvaro Cairrão;
PUBLISHED: 2005
AUTHORS: Álvaro Cairrão;
PUBLISHED: 2005
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