António João Aires Pimenta da Gama
AuthID: R-000-Q22
1
TITLE: Measuring marketing performance: a better model
AUTHORS: António Pimenta da Gama;
PUBLISHED: 2023, SOURCE: Journal of Business Strategy, VOLUME: 45, ISSUE: 4
AUTHORS: António Pimenta da Gama;
PUBLISHED: 2023, SOURCE: Journal of Business Strategy, VOLUME: 45, ISSUE: 4
2
TITLE: Marketing performance: aligning people, processes, and results
AUTHORS: António Pimenta da Gama;
PUBLISHED: 2022, SOURCE: Journal of Business Strategy, VOLUME: 44, ISSUE: 2
AUTHORS: António Pimenta da Gama;
PUBLISHED: 2022, SOURCE: Journal of Business Strategy, VOLUME: 44, ISSUE: 2
3
TITLE: Um “Mapa Estratégico” para o Marketing
AUTHORS: António Pimenta da Gama; Joaquim A Casaca;
PUBLISHED: 2020, SOURCE: Innovar, VOLUME: 30, ISSUE: 77
AUTHORS: António Pimenta da Gama; Joaquim A Casaca;
PUBLISHED: 2020, SOURCE: Innovar, VOLUME: 30, ISSUE: 77
4
TITLE: The balanced scorecard approach in evaluating the marketing function
AUTHORS: Da Gama, AP; Casaca, JA;
PUBLISHED: 2019, SOURCE: International Journal of Business Excellence, VOLUME: 19, ISSUE: 2
AUTHORS: Da Gama, AP; Casaca, JA;
PUBLISHED: 2019, SOURCE: International Journal of Business Excellence, VOLUME: 19, ISSUE: 2
5
TITLE: How good is the marketing method? Measuring the process and the outcomes
AUTHORS: Pimenta da Gama, A;
PUBLISHED: 2019, SOURCE: Journal of Business Strategy, VOLUME: 41, ISSUE: 6
AUTHORS: Pimenta da Gama, A;
PUBLISHED: 2019, SOURCE: Journal of Business Strategy, VOLUME: 41, ISSUE: 6
6
TITLE: A balanced scorecard for marketing
AUTHORS: da Gama, AP;
PUBLISHED: 2017, SOURCE: INTERNATIONAL JOURNAL OF BUSINESS PERFORMANCE MANAGEMENT, VOLUME: 18, ISSUE: 4
AUTHORS: da Gama, AP;
PUBLISHED: 2017, SOURCE: INTERNATIONAL JOURNAL OF BUSINESS PERFORMANCE MANAGEMENT, VOLUME: 18, ISSUE: 4
7
TITLE: Marketing audits: The forgotten side of management
AUTHORS: Da Gama, AP;
PUBLISHED: 2012, SOURCE: Journal of Targeting, Measurement and Analysis for Marketing, VOLUME: 20, ISSUE: 3-4
AUTHORS: Da Gama, AP;
PUBLISHED: 2012, SOURCE: Journal of Targeting, Measurement and Analysis for Marketing, VOLUME: 20, ISSUE: 3-4
8
TITLE: A renewed approach to services marketing effectiveness
AUTHORS: da Gama, AP;
PUBLISHED: 2011, SOURCE: Measuring Business Excellence, VOLUME: 15, ISSUE: 2
AUTHORS: da Gama, AP;
PUBLISHED: 2011, SOURCE: Measuring Business Excellence, VOLUME: 15, ISSUE: 2
9
TITLE: An expanded model of marketing performance
AUTHORS: da Gama, AP;
PUBLISHED: 2011, SOURCE: Marketing Intelligence and Planning, VOLUME: 29, ISSUE: 7
AUTHORS: da Gama, AP;
PUBLISHED: 2011, SOURCE: Marketing Intelligence and Planning, VOLUME: 29, ISSUE: 7
10
TITLE: Highly divergent subtypes and new recombinant forms prevail in the HIV/AIDS epidemic in Angola: New insights into the origins of the AIDS pandemic Full Text
AUTHORS: Inês Bártolo; Cheila Rocha; José Bartolomeu; António Gama; Rute Marcelino; Marlene Fonseca; Ana Mendes; Marta Epalanga; Patrícia Cavaco Silva; Nuno Taveira;
PUBLISHED: 2009, SOURCE: Infection, Genetics and Evolution, VOLUME: 9, ISSUE: 4
AUTHORS: Inês Bártolo; Cheila Rocha; José Bartolomeu; António Gama; Rute Marcelino; Marlene Fonseca; Ana Mendes; Marta Epalanga; Patrícia Cavaco Silva; Nuno Taveira;
PUBLISHED: 2009, SOURCE: Infection, Genetics and Evolution, VOLUME: 9, ISSUE: 4
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