Rita Miguel Ramos Dias Coelho do Vale
AuthID: R-000-R0B
1
TITLE: Brand love measurement scale development: an inter-cultural analysis
AUTHORS: Pontinha, VM; do Vale, RC;
PUBLISHED: 2020, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 29, ISSUE: 4
AUTHORS: Pontinha, VM; do Vale, RC;
PUBLISHED: 2020, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 29, ISSUE: 4
2
TITLE: Impact of CSR Initiatives on Consumer’s Perceptions and Attitudes Towards Retailers
AUTHORS: do Vale, RC; Matos, PV; Herédia Colaço, V;
PUBLISHED: 2020, SOURCE: 7th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2020 in Springer Proceedings in Business and Economics
AUTHORS: do Vale, RC; Matos, PV; Herédia Colaço, V;
PUBLISHED: 2020, SOURCE: 7th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2020 in Springer Proceedings in Business and Economics
3
TITLE: To tell or not to tell? The impact of communicating consumer participation in new product development
AUTHORS: Costa, C; do Vale, RC;
PUBLISHED: 2018, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 27, ISSUE: 2
AUTHORS: Costa, C; do Vale, RC;
PUBLISHED: 2018, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 27, ISSUE: 2
4
TITLE: Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity
AUTHORS: Heredia Colaco, V; do Vale, RC;
PUBLISHED: 2018, SOURCE: JOURNAL OF BUSINESS ETHICS, VOLUME: 152, ISSUE: 3
AUTHORS: Heredia Colaco, V; do Vale, RC;
PUBLISHED: 2018, SOURCE: JOURNAL OF BUSINESS ETHICS, VOLUME: 152, ISSUE: 3
5
TITLE: Private labels importance across different store loyalty stages: a multilevel approach
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 45, ISSUE: 1
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 45, ISSUE: 1
6
TITLE: Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation
AUTHORS: Herédia Colaço, V; Coelho Do Vale, R; Villas Boas, SB;
PUBLISHED: 2017, SOURCE: Journal of Business Ethics, VOLUME: 156, ISSUE: 3
AUTHORS: Herédia Colaço, V; Coelho Do Vale, R; Villas Boas, SB;
PUBLISHED: 2017, SOURCE: Journal of Business Ethics, VOLUME: 156, ISSUE: 3
7
TITLE: Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
8
TITLE: Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: 4th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2017 in Springer Proceedings in Business and Economics
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: 4th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2017 in Springer Proceedings in Business and Economics
INDEXED IN: 
Scopus
Scopus IN MY: 
ORCID
ORCID9
TITLE: The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
AUTHORS: Rita Coelho do Vale; Rik Pieters; Marcel Zeelenberg;
PUBLISHED: 2016, SOURCE: JOURNAL OF CONSUMER PSYCHOLOGY, VOLUME: 26, ISSUE: 1
AUTHORS: Rita Coelho do Vale; Rik Pieters; Marcel Zeelenberg;
PUBLISHED: 2016, SOURCE: JOURNAL OF CONSUMER PSYCHOLOGY, VOLUME: 26, ISSUE: 1
10
TITLE: The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
AUTHORS: Coelho do Vale, R; Pieters, R; Zeelenberg, M;
PUBLISHED: 2016, SOURCE: Journal of Consumer Psychology, VOLUME: 26, ISSUE: 1
AUTHORS: Coelho do Vale, R; Pieters, R; Zeelenberg, M;
PUBLISHED: 2016, SOURCE: Journal of Consumer Psychology, VOLUME: 26, ISSUE: 1
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID