Luís Manuel da Silva Pereira Fructuoso Martinez
AuthID: R-000-JM2
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TÃTULO: The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior Full Text
AUTORES: Natália Figueiredo; Bruno M Ferreira; Abrantes, José Luís; Luis F Martinez;
PUBLICAÇÃO: 2025, FONTE: Journal of Theoretical and Applied Electronic Commerce Research, VOLUME: 20, NÚMERO: 1
AUTORES: Natália Figueiredo; Bruno M Ferreira; Abrantes, José Luís; Luis F Martinez;
PUBLICAÇÃO: 2025, FONTE: Journal of Theoretical and Applied Electronic Commerce Research, VOLUME: 20, NÚMERO: 1
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TÃTULO: Introduction: online grocery shopping - current and future challenges and opportunities
AUTORES: Brueggemann, Philipp; Martinez, Luis F.; Pauwels, Koen; Westland, J. Christopher;
PUBLICAÇÃO: 2024, FONTE: ELECTRONIC COMMERCE RESEARCH, VOLUME: 24, NÚMERO: 2
AUTORES: Brueggemann, Philipp; Martinez, Luis F.; Pauwels, Koen; Westland, J. Christopher;
PUBLICAÇÃO: 2024, FONTE: ELECTRONIC COMMERCE RESEARCH, VOLUME: 24, NÚMERO: 2
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TÃTULO: Balancing people, planet and profit: export strategies for sustainable value creation
AUTORES: Lages, Luis Filipe; Silva, Graca Miranda; Canhoto, Ana Isabel; Martinez, Luis F.; Jahanmir, Sara;
PUBLICAÇÃO: 2024, FONTE: SUSTAINABILITY ACCOUNTING MANAGEMENT AND POLICY JOURNAL, VOLUME: 15, NÚMERO: 4
AUTORES: Lages, Luis Filipe; Silva, Graca Miranda; Canhoto, Ana Isabel; Martinez, Luis F.; Jahanmir, Sara;
PUBLICAÇÃO: 2024, FONTE: SUSTAINABILITY ACCOUNTING MANAGEMENT AND POLICY JOURNAL, VOLUME: 15, NÚMERO: 4
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TÃTULO: The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda
AUTORES: Sepac, Jessica; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTORES: Sepac, Jessica; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
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TÃTULO: Is ESG an Essential Topic for Companies Operating Primarily in the Digital Environment?
AUTORES: Kotrba, Vojtech; Mensik, Jakub; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTORES: Kotrba, Vojtech; Mensik, Jakub; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
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TÃTULO: The Rise of Premium Private Label Brands in Grocery Retailing: Qualitative Insights from Young German Consumers
AUTORES: Schmidt, Anneka M.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTORES: Schmidt, Anneka M.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
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TÃTULO: 'Ditch the Dull, Embrace the Fun': Unleashing Trust in Health Clinics Through Livestream Emotional Enhancers
AUTORES: Hoang, D; Dao, HM; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTORES: Hoang, D; Dao, HM; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
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TÃTULO: Trends and Forecasts for Sales and Employment: An Overview of the e-Commerce Sector
AUTORES: Ramos, Filipe R.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTORES: Ramos, Filipe R.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
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TÃTULO: Advances in Digital Marketing and eCommerce. Fifth International Conference, 2024
AUTORES: Francisco J Martínez-López; Luis F Martinez; Philipp Brüggemann;
PUBLICAÇÃO: 2024, FONTE: Springer Proceedings in Business and Economics
AUTORES: Francisco J Martínez-López; Luis F Martinez; Philipp Brüggemann;
PUBLICAÇÃO: 2024, FONTE: Springer Proceedings in Business and Economics
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TÃTULO: Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management Full Text
AUTORES: Lopez Lopez, David; Plaza Navas, Miquel Angel; Torres Prunonosa, Jose; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: ELECTRONIC COMMERCE RESEARCH
AUTORES: Lopez Lopez, David; Plaza Navas, Miquel Angel; Torres Prunonosa, Jose; Martinez, Luis F.;
PUBLICAÇÃO: 2024, FONTE: ELECTRONIC COMMERCE RESEARCH
