Nebojsa Davcik
AuthID: R-001-0WZ
11
TÃTULO: The Effects of Consumer Response on Inter-Firm Competitive Dynamics
AUTORES: Iiro Vaniala; Nebosja Davcik; Richard L Priem;
PUBLICAÇÃO: 2018, FONTE: Academy of Management Proceedings, VOLUME: 2018, NÚMERO: 1
AUTORES: Iiro Vaniala; Nebosja Davcik; Richard L Priem;
PUBLICAÇÃO: 2018, FONTE: Academy of Management Proceedings, VOLUME: 2018, NÚMERO: 1
12
TÃTULO: The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract)
AUTORES: Nebojsa S Davcik; Piyush Sharma;
PUBLICAÇÃO: 2017, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics
AUTORES: Nebojsa S Davcik; Piyush Sharma;
PUBLICAÇÃO: 2017, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics
13
TÃTULO: Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance: An Abstract
AUTORES: Nebojsa S Davcik; Piyush Sharma; Nicholas Grigoriou;
PUBLICAÇÃO: 2017, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics
AUTORES: Nebojsa S Davcik; Piyush Sharma; Nicholas Grigoriou;
PUBLICAÇÃO: 2017, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics
14
TÃTULO: Marketing resources, performance, and competitive advantage: A review and future research directions
AUTORES: Davcik, NS; Sharma, P;
PUBLICAÇÃO: 2016, FONTE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, NÚMERO: 12
AUTORES: Davcik, NS; Sharma, P;
PUBLICAÇÃO: 2016, FONTE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, NÚMERO: 12
15
TÃTULO: Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
AUTORES: Sharma, P; Davcik, NS; Pillai, KG;
PUBLICAÇÃO: 2016, FONTE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, NÚMERO: 12
AUTORES: Sharma, P; Davcik, NS; Pillai, KG;
PUBLICAÇÃO: 2016, FONTE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, NÚMERO: 12
16
TÃTULO: How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach
AUTORES: Nebojsa S Davcik; Nicholas Grigoriou;
PUBLICAÇÃO: 2016, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing Challenges in a Turbulent Business Environment
AUTORES: Nebojsa S Davcik; Nicholas Grigoriou;
PUBLICAÇÃO: 2016, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing Challenges in a Turbulent Business Environment
17
TÃTULO: Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (RBT) Approach
AUTORES: Nicholas Grigoriou; Nebojsa Davcik; Piyush Sharma;
PUBLICAÇÃO: 2016, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
AUTORES: Nicholas Grigoriou; Nebojsa Davcik; Piyush Sharma;
PUBLICAÇÃO: 2016, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
18
TÃTULO: Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
AUTORES: Davcik, NS; da Silva, RV; Hair, JF;
PUBLICAÇÃO: 2015, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, NÚMERO: 1
AUTORES: Davcik, NS; da Silva, RV; Hair, JF;
PUBLICAÇÃO: 2015, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, NÚMERO: 1
19
TÃTULO: Impact of product differentiation, marketing investments and brand equity on pricing strategies A brand level investigation
AUTORES: Nebojsa S Davcik; Piyush Sharma;
PUBLICAÇÃO: 2015, FONTE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 49, NÚMERO: 5-6
AUTORES: Nebojsa S Davcik; Piyush Sharma;
PUBLICAÇÃO: 2015, FONTE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 49, NÚMERO: 5-6
INDEXADO EM: 
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ORCID20
TÃTULO: Impact of product differentiation, marketing investments and brand equity on pricing strategies. A brand level investigation
AUTORES: Nebojsa S Davcik; Piyush Sharma;
PUBLICAÇÃO: 2015, FONTE: European Journal of Marketing, VOLUME: 49, NÚMERO: 5/6
AUTORES: Nebojsa S Davcik; Piyush Sharma;
PUBLICAÇÃO: 2015, FONTE: European Journal of Marketing, VOLUME: 49, NÚMERO: 5/6
