31
TITLE: Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry
AUTHORS: Pinto, O; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: EUROPEAN JOURNAL OF MANAGEMENT AND BUSINESS ECONOMICS, VOLUME: 30, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 27
32
TITLE: Artist jewelry designer entrepreneurship: does it only glitter or is it also gold?
AUTHORS: Amélia Brandão ; Ramos, S; Gadekar, M;
PUBLISHED: 2021, SOURCE: JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP, VOLUME: 23, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 2
34
TITLE: Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption
AUTHORS: Amélia Brandão ; da Costa, AG;
PUBLISHED: 2021, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 33, ISSUE: 5
INDEXED IN: Scopus WOS CrossRef: 59
35
TITLE: The implementation of lean in emergency hospital screening during the COVID-19 pandemic
AUTHORS: Inês Veiga Pereira; Patricia Oliveira Faria; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
INDEXED IN: Scopus CrossRef Unpaywall
36
TITLE: A dynamic approach to brand portfolio audit and brand architecture strategy
AUTHORS: Amélia Brandão ; Jose Carlos C Sousa; Clarinda Rodrigues;
PUBLISHED: 2020, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 32, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 10
37
TITLE: An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays
AUTHORS: Clarinda Rodrigues; Amélia Brandão ; António Filipe Teixeira Macedo; Karthikeyan Baskaran;
PUBLISHED: 2020, SOURCE: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
38
TITLE: Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences
AUTHORS: Pedro Quelhas Brito ; Amélia Brandão ; Mahesh Gadekar; Sofia Castelo Branco;
PUBLISHED: 2020, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: 24, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 23
39
TITLE: DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
AUTHORS: Amélia Brandão ; Mahesh Gadekar;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef
40
TITLE: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
AUTHORS: Mahesh Gadekar; Amélia Brandão ;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef
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