Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 76



41
TITLE: Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption
AUTHORS: Amélia Brandão ; da Costa, AG;
PUBLISHED: 2021, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 33, ISSUE: 5
INDEXED IN: Scopus WOS CrossRef: 71
IN MY: ORCID | CIÊNCIAVITAE
42
TITLE: I can't stop hating you: an anti-brand-community perspective on apple brand hate
AUTHORS: Rodrigues, C; Amélia Brandão ; Rodrigues, P ;
PUBLISHED: 2021, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 30, ISSUE: 8
INDEXED IN: Scopus WOS CrossRef: 71
IN MY: ORCID | CIÊNCIAVITAE
43
TITLE: Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand  Full Text
AUTHORS: Rodrigues, C; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, VOLUME: 31, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 30
IN MY: ORCID | CIÊNCIAVITAE
44
TITLE: The implementation of lean in emergency hospital screening during the COVID-19 pandemic
AUTHORS: Inês Veiga Pereira; Patricia Oliveira Faria; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
45
TITLE: Understanding the importance of eWOM on Higher Education Institutions' brand equity  Full Text
AUTHORS: Carvalho, L; Amélia Brandão ; Pinto, LH ;
PUBLISHED: 2021, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION, VOLUME: 31, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 29
IN MY: ORCID | CIÊNCIAVITAE
46
TITLE: A dynamic approach to brand portfolio audit and brand architecture strategy
AUTHORS: Amélia Brandão ; Jose Carlos C Sousa; Clarinda Rodrigues;
PUBLISHED: 2020, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 32, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 11
IN MY: ORCID | CIÊNCIAVITAE
47
TITLE: An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays
AUTHORS: Clarinda Rodrigues; Amélia Brandão ; António Filipe Teixeira Macedo; Karthikeyan Baskaran;
PUBLISHED: 2020, SOURCE: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
48
TITLE: Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences
AUTHORS: Pedro Quelhas Brito ; Amélia Brandão ; Mahesh Gadekar; Sofia Castelo Branco;
PUBLISHED: 2020, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: 24, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 26
IN MY: ORCID | CIÊNCIAVITAE
49
TITLE: DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
AUTHORS: Amélia Brandão ; Mahesh Gadekar;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
50
TITLE: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
AUTHORS: Mahesh Gadekar; Amélia Brandão ;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
Page 5 of 8. Total results: 76.

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