Ana Daniela Ferreira Antunes de Sousa
AuthID: R-00K-H8E
1
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations Full Text
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
INDEXED IN: 
Scopus 
CrossRef
Scopus CrossRef2
TITLE: Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
3
TITLE: Consumers' attitudes on downscale extensions of a luxury automotive brand
AUTHORS: Pedrosa, Gabriel; Nobre, Helena; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Pedrosa, Gabriel; Nobre, Helena; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
4
TITLE: Understanding masstige wine brands' potential for consumer-brand relationships
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
5
TITLE: World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value
AUTHORS: Sousa, Ana; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CULTURAL HERITAGE MANAGEMENT AND SUSTAINABLE DEVELOPMENT
AUTHORS: Sousa, Ana; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CULTURAL HERITAGE MANAGEMENT AND SUSTAINABLE DEVELOPMENT
6
TITLE: Brand Experience and Brand Equity: A Review and Future Research Agenda.
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
INDEXED IN: 
WOS
WOS7
TITLE: What's on the menu?: How celebrity chef brands create happiness
AUTHORS: Rodrigues, Paula ; Brochado, Ana; Sousa, Ana; Borges, Ana Pinto ; Barbosa, Isabel ;
PUBLISHED: 2023, SOURCE: EUROPEAN JOURNAL OF MARKETING
AUTHORS: Rodrigues, Paula ; Brochado, Ana; Sousa, Ana; Borges, Ana Pinto ; Barbosa, Isabel ;
PUBLISHED: 2023, SOURCE: EUROPEAN JOURNAL OF MARKETING
8
TITLE: Resilience and Sustainable Urban Tourism: Understanding Local Communities' Perceptions after a Crisis Full Text
AUTHORS: Brochado, Ana; Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ; Veloso, Monica; Gomez Suarez, Monica;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 18
AUTHORS: Brochado, Ana; Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ; Veloso, Monica; Gomez Suarez, Monica;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 18
9
TITLE: Brand addiction's mediation of brand love and loyalty's effect on compulsive buying: the case of human brands
AUTHORS: Rodrigues, P. ; Junaid, M.; Sousa, A.; Borges, A. P. ;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT
AUTHORS: Rodrigues, P. ; Junaid, M.; Sousa, A.; Borges, A. P. ;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT
