71
TÍTULO: AUTHENTICITY AS AN ANTECEDENT OF BRAND IMAGE IN A POSITIVE EMOTIONAL CONSUMER RELATIONSHIP: THE CASE OF CRAFT BEER BRAND
AUTORES: Rodrigues, P; Borges, AP ; Martins, C; Guerreiro, M;
PUBLICAÇÃO: 2020, FONTE: 3rd International Conference of Applied Business and Management (ICABM) in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
INDEXADO EM: Scopus WOS Unpaywall
72
TÍTULO: Building consumer-brand relationship in luxury brand management
AUTORES: Paula Rodrigues ; Ana Pinto Borges ;
PUBLICAÇÃO: 2020, FONTE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXADO EM: Scopus CrossRef: 2 Openlibrary
NO MEU: ORCID
73
TÍTULO: CONSUMER BEHAVIOR BEFORE, DURING AND AFTER AT THE TIME COVID-19: AN APPLICATION TO GEORGIA
AUTORES: Devrisashvili, G; Borges, AP ;
PUBLICAÇÃO: 2020, FONTE: 3rd International Conference of Applied Business and Management (ICABM) in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
INDEXADO EM: WOS
74
TÍTULO: Corporate social responsibility image and emotions for the competitiveness of tourism destinations
AUTORES: Rodrigues, P ; Borges, AP ; Vieira, EP;
PUBLICAÇÃO: 2020, FONTE: JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, VOLUME: ahead-of-print, NÚMERO: ahead-of-print
INDEXADO EM: Scopus WOS CrossRef Handle
75
TÍTULO: Destination Brand Personality and Brand Experience in the Tourism Management of a Mid-Sized City
AUTORES: Ana Pinto Borges ; Paula Rodrigues ; Elvira Vieira;
PUBLICAÇÃO: 2020, FONTE: International Journal of Business Excellence, VOLUME: 1, NÚMERO: 1
INDEXADO EM: CrossRef
76
TÍTULO: DETERMINANTS OF TOURIST EXPENDITURE: THE ROLE OF TOURIST EXPERIENCES IN THE CITY OF PORTO
AUTORES: Reis, AM; Vieira, E; Borges, AP ;
PUBLICAÇÃO: 2020, FONTE: 3rd International Conference of Applied Business and Management (ICABM) in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
INDEXADO EM: WOS
77
TÍTULO: Managing NHS money in Portugal: who decides?
AUTORES: Reis, AM; Borges, AP ; Araujo, N;
PUBLICAÇÃO: 2020, FONTE: INTERNATIONAL JOURNAL OF HEALTH GOVERNANCE, VOLUME: 26, NÚMERO: 2
INDEXADO EM: Scopus WOS CrossRef: 1
78
TÍTULO: Negative emotions toward a financial brand: the opposite impact on brand love
AUTORES: Rodrigues, P ; Borges, AP ;
PUBLICAÇÃO: 2020, FONTE: EUROPEAN BUSINESS REVIEW, VOLUME: 33, NÚMERO: 2
INDEXADO EM: Scopus WOS CrossRef: 13
79
TÍTULO: New luxury vs. old luxury: What is the definition of luxury brand?. What Is the Definition of Luxury Brand?
AUTORES: Paula Rodrigues ; Ana Pinto Borges ;
PUBLICAÇÃO: 2020, FONTE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXADO EM: Scopus CrossRef
80
TÍTULO: PLACE BRANDING DESTINATION: A GASTRONOMIC EXPERIENCE
AUTORES: Rodrigues, P ; Borges, AP ; Vieira, E;
PUBLICAÇÃO: 2020, FONTE: 13th Annual Conference of the EuroMed-Academy-of-Business (EuroMed) - Business Theory and Practice Across Industries and Markets in 13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS
INDEXADO EM: WOS
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