Mónica Libertad Gómez Suárez


AuthID: R-00K-H8H

Confirmed Publications: 48



21
TITLE: Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review
AUTHORS: Gómez Suárez, M ; Martínez Ruiz, MP; Martínez Caraballo, N;
PUBLISHED: 2017, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 8, ISSUE: FEB
INDEXED IN: Scopus WOS CrossRef: 28
IN MY: ORCID
22
TITLE: Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
AUTHORS: Martínez Ruiz, MP; Gómez Suárez, M ; Jiménez Zarco, AI; Izquierdo Yusta, A;
PUBLISHED: 2017, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 8, ISSUE: DEC
INDEXED IN: Scopus WOS CrossRef: 7
IN MY: ORCID
23
TITLE: Private Label Research: A Review of Consumer Purchase Decision Models
AUTHORS: Mónica Gómez-Suárez ; Myriam Quiñones; María Jesús Yagüe-Guillén;
PUBLISHED: 2017, SOURCE: Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
INDEXED IN: CrossRef: 3
IN MY: ORCID
24
TITLE: Attitude toward Private Label Brands. A Model for the Spanish Fast-Moving Consumer Goods Market
AUTHORS: Mónica Gómez-Suárez ; María Pilar Martínez-Ruiz;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID
25
TITLE: Attitude toward private label brands: A model for the Spanish fast-moving consumer goods market
AUTHORS: Mónica Gómez Suárez ; María Pilar Martínez Ruiz;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN: Scopus
IN MY: ORCID
26
TITLE: Choice of national brand vs. private label "me-too" new products in a multicultural context: Understanding consumer innovativeness
AUTHORS: Mónica Gómez Suárez ; Carmen Abril;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN: Scopus
IN MY: ORCID
27
TITLE: Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context. Understanding Consumer Innovativeness
AUTHORS: Mónica Gómez-Suárez ; Carmen Abril;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID
28
TITLE: Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude
AUTHORS: Mónica Gómez-Suárez ; Myriam Quiñones; María Jesús Yagüe;
PUBLISHED: 2016, SOURCE: Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
INDEXED IN: CrossRef
IN MY: ORCID
29
TITLE: Exploring the link between brand love and engagement through a qualitative approach
AUTHORS: Sara Campo; Mónica Gómez Suárez ; Luis Enrique Alonso Benito;
PUBLISHED: 2016, SOURCE: International Journal of Business Environment, VOLUME: 8, ISSUE: 4
INDEXED IN: CrossRef: 3
IN MY: ORCID
30
TITLE: Handbook of research on strategic retailing of private label products in a recovering economy
AUTHORS: Mónica Gómez Suárez ; María Pilar Martínez Ruiz;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN: Scopus CrossRef: 2
IN MY: ORCID
Página 3 de 5. Total de resultados: 48.

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