Mónica Libertad Gómez Suárez


AuthID: R-00K-H8H

Publicações Confirmadas: 48



21
TÍTULO: Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review
AUTORES: Gómez Suárez, M ; Martínez Ruiz, MP; Martínez Caraballo, N;
PUBLICAÇÃO: 2017, FONTE: FRONTIERS IN PSYCHOLOGY, VOLUME: 8, NÚMERO: FEB
INDEXADO EM: Scopus WOS CrossRef: 28
NO MEU: ORCID
22
TÍTULO: Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
AUTORES: Martínez Ruiz, MP; Gómez Suárez, M ; Jiménez Zarco, AI; Izquierdo Yusta, A;
PUBLICAÇÃO: 2017, FONTE: FRONTIERS IN PSYCHOLOGY, VOLUME: 8, NÚMERO: DEC
INDEXADO EM: Scopus WOS CrossRef: 7
NO MEU: ORCID
23
TÍTULO: Private Label Research: A Review of Consumer Purchase Decision Models
AUTORES: Mónica Gómez-Suárez ; Myriam Quiñones; María Jesús Yagüe-Guillén;
PUBLICAÇÃO: 2017, FONTE: Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
INDEXADO EM: CrossRef: 3
NO MEU: ORCID
24
TÍTULO: Attitude toward Private Label Brands. A Model for the Spanish Fast-Moving Consumer Goods Market
AUTORES: Mónica Gómez-Suárez ; María Pilar Martínez-Ruiz;
PUBLICAÇÃO: 2016, FONTE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXADO EM: CrossRef
NO MEU: ORCID
25
TÍTULO: Attitude toward private label brands: A model for the Spanish fast-moving consumer goods market
AUTORES: Mónica Gómez Suárez ; María Pilar Martínez Ruiz;
PUBLICAÇÃO: 2016, FONTE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXADO EM: Scopus
NO MEU: ORCID
26
TÍTULO: Choice of national brand vs. private label "me-too" new products in a multicultural context: Understanding consumer innovativeness
AUTORES: Mónica Gómez Suárez ; Carmen Abril;
PUBLICAÇÃO: 2016, FONTE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXADO EM: Scopus
NO MEU: ORCID
27
TÍTULO: Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context. Understanding Consumer Innovativeness
AUTORES: Mónica Gómez-Suárez ; Carmen Abril;
PUBLICAÇÃO: 2016, FONTE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXADO EM: CrossRef
NO MEU: ORCID
28
TÍTULO: Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude
AUTORES: Mónica Gómez-Suárez ; Myriam Quiñones; María Jesús Yagüe;
PUBLICAÇÃO: 2016, FONTE: Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
INDEXADO EM: CrossRef
NO MEU: ORCID
29
TÍTULO: Exploring the link between brand love and engagement through a qualitative approach
AUTORES: Sara Campo; Mónica Gómez Suárez ; Luis Enrique Alonso Benito;
PUBLICAÇÃO: 2016, FONTE: International Journal of Business Environment, VOLUME: 8, NÚMERO: 4
INDEXADO EM: CrossRef: 3
NO MEU: ORCID
30
TÍTULO: Handbook of research on strategic retailing of private label products in a recovering economy
AUTORES: Mónica Gómez Suárez ; María Pilar Martínez Ruiz;
PUBLICAÇÃO: 2016, FONTE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXADO EM: Scopus CrossRef: 2
NO MEU: ORCID
Página 3 de 5. Total de resultados: 48.

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