Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 73



41
TITLE: The implementation of lean in emergency hospital screening during the COVID-19 pandemic
AUTHORS: Inês Veiga Pereira; Patricia Oliveira Faria; Amélia Brandão ;
PUBLISHED: 2021, SOURCE: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
42
TITLE: Understanding the importance of eWOM on Higher Education Institutions' brand equity  Full Text
AUTHORS: Carvalho, L; Amélia Brandão ; Pinto, LH ;
PUBLISHED: 2021, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION, VOLUME: 31, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 29
IN MY: ORCID | CIÊNCIAVITAE
43
TITLE: A dynamic approach to brand portfolio audit and brand architecture strategy
AUTHORS: Amélia Brandão ; Jose Carlos C Sousa; Clarinda Rodrigues;
PUBLISHED: 2020, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 32, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 10
IN MY: ORCID | CIÊNCIAVITAE
44
TITLE: An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays
AUTHORS: Clarinda Rodrigues; Amélia Brandão ; António Filipe Teixeira Macedo; Karthikeyan Baskaran;
PUBLISHED: 2020, SOURCE: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
45
TITLE: Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences
AUTHORS: Pedro Quelhas Brito ; Amélia Brandão ; Mahesh Gadekar; Sofia Castelo Branco;
PUBLISHED: 2020, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: 24, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 23
IN MY: ORCID | CIÊNCIAVITAE
46
TITLE: DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
AUTHORS: Amélia Brandão ; Mahesh Gadekar;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
47
TITLE: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
AUTHORS: Mahesh Gadekar; Amélia Brandão ;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
48
TITLE: How Consumers Respond to Editorial Communication Strategies. Is Content Marketing Replacing Publicity?
AUTHORS: Amélia Brandão ; Sara Monteiro Machado;
PUBLISHED: 2020, SOURCE: Exploring the Power of Electronic Word-of-Mouth in the Services Industry - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
49
TITLE: Negative customer experience in lifestyle hotels: A netnography perspective. A Netnography Perspective
AUTHORS: Manoel Vitor Santos; Amélia Brandão ;
PUBLISHED: 2020, SOURCE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
50
TITLE: See Now, Buy Now Model: A Passport to Fashion Brand Equity
AUTHORS: Amélia Brandão ; Dourado, P; Martos, LP;
PUBLISHED: 2020, SOURCE: 12th Annual International Conference on Globalization and Higher Education in Economics and Business Administration (GEBA) in SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS, VOLUME: 67, ISSUE: SI
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 5 of 8. Total results: 73.

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