41
TITLE: The importance of happiness and well-being experience in health: The case of vidago palace thermal spa. The Case of Vidago Palace Thermal Spa
AUTHORS: Martins, CA ; Rodrigues, P ;
PUBLISHED: 2021, SOURCE: New Techniques for Brand Management in the Healthcare Sector
INDEXED IN: Scopus CrossRef Unpaywall
42
TITLE: The mediating role of brand experience in a mid-sized city
AUTHORS: Rodrigues, P ; Borges, AP ; Vieira, E;
PUBLISHED: 2021, SOURCE: International Journal of Business Excellence, VOLUME: 25, ISSUE: 1
INDEXED IN: Scopus CrossRef Unpaywall Handle
44
TITLE: Building consumer-brand relationship in luxury brand management
AUTHORS: Paula Rodrigues ; Ana Pinto Borges ;
PUBLISHED: 2020, SOURCE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXED IN: Scopus CrossRef: 2 Openlibrary
45
TITLE: Corporate social responsibility image and emotions for the competitiveness of tourism destinations
AUTHORS: Rodrigues, P ; Borges, AP ; Vieira, EP;
PUBLISHED: 2020, SOURCE: JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, VOLUME: ahead-of-print, ISSUE: ahead-of-print
INDEXED IN: Scopus WOS CrossRef Handle
46
TITLE: Destination Brand Personality and Brand Experience in the Tourism Management of a Mid-Sized City
AUTHORS: Ana Pinto Borges ; Paula Rodrigues ; Elvira Vieira;
PUBLISHED: 2020, SOURCE: International Journal of Business Excellence, VOLUME: 1, ISSUE: 1
INDEXED IN: CrossRef
47
TITLE: I can't stop hating you: an anti-brand-community perspective on apple brand hate
AUTHORS: Clarinda Rodrigues; Amélia Brandão ; Paula Rodrigues ;
PUBLISHED: 2020, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: ahead-of-print, ISSUE: ahead-of-print
INDEXED IN: Scopus WOS CrossRef: 58
48
TITLE: Knowledge Management in Sustainable and Smart Tourism: A Review of Empirical Research
AUTHORS: Rodrigues, P ; de Oliveira, ER ; Rodrigues, P ; Guerreiro, M;
PUBLISHED: 2020, SOURCE: 21st European Conference on Knowledge Management (ECKM) in PROCEEDINGS OF THE 21ST EUROPEAN CONFERENCE ON KNOWLEDGE MANAGEMENT (ECKM 2020), VOLUME: 2020-December
INDEXED IN: Scopus WOS
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TITLE: Negative emotions toward a financial brand: the opposite impact on brand love
AUTHORS: Rodrigues, P ; Borges, AP ;
PUBLISHED: 2020, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 33, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 13
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TITLE: New luxury vs. old luxury: What is the definition of luxury brand?. What Is the Definition of Luxury Brand?
AUTHORS: Paula Rodrigues ; Ana Pinto Borges ;
PUBLISHED: 2020, SOURCE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXED IN: Scopus CrossRef
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