Nebojsa Davcik
AuthID: R-001-0WZ
11
TITLE: The Effects of Consumer Response on Inter-Firm Competitive Dynamics
AUTHORS: Iiro Vaniala; Nebosja Davcik; Richard L Priem;
PUBLISHED: 2018, SOURCE: Academy of Management Proceedings, VOLUME: 2018, ISSUE: 1
AUTHORS: Iiro Vaniala; Nebosja Davcik; Richard L Priem;
PUBLISHED: 2018, SOURCE: Academy of Management Proceedings, VOLUME: 2018, ISSUE: 1
12
TITLE: The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract)
AUTHORS: Nebojsa S Davcik; Piyush Sharma;
PUBLISHED: 2017, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics
AUTHORS: Nebojsa S Davcik; Piyush Sharma;
PUBLISHED: 2017, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics
13
TITLE: Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance: An Abstract
AUTHORS: Nebojsa S Davcik; Piyush Sharma; Nicholas Grigoriou;
PUBLISHED: 2017, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics
AUTHORS: Nebojsa S Davcik; Piyush Sharma; Nicholas Grigoriou;
PUBLISHED: 2017, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics
14
TITLE: Marketing resources, performance, and competitive advantage: A review and future research directions
AUTHORS: Davcik, NS; Sharma, P;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 12
AUTHORS: Davcik, NS; Sharma, P;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 12
15
TITLE: Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
AUTHORS: Sharma, P; Davcik, NS; Pillai, KG;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 12
AUTHORS: Sharma, P; Davcik, NS; Pillai, KG;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 12
16
TITLE: How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach
AUTHORS: Nebojsa S Davcik; Nicholas Grigoriou;
PUBLISHED: 2016, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing Challenges in a Turbulent Business Environment
AUTHORS: Nebojsa S Davcik; Nicholas Grigoriou;
PUBLISHED: 2016, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing Challenges in a Turbulent Business Environment
17
TITLE: Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (RBT) Approach
AUTHORS: Nicholas Grigoriou; Nebojsa Davcik; Piyush Sharma;
PUBLISHED: 2016, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
AUTHORS: Nicholas Grigoriou; Nebojsa Davcik; Piyush Sharma;
PUBLISHED: 2016, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
18
TITLE: Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
AUTHORS: Davcik, NS; da Silva, RV; Hair, JF;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 1
AUTHORS: Davcik, NS; da Silva, RV; Hair, JF;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 1
19
TITLE: Impact of product differentiation, marketing investments and brand equity on pricing strategies A brand level investigation
AUTHORS: Nebojsa S Davcik; Piyush Sharma;
PUBLISHED: 2015, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 49, ISSUE: 5-6
AUTHORS: Nebojsa S Davcik; Piyush Sharma;
PUBLISHED: 2015, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 49, ISSUE: 5-6
INDEXED IN: 
Scopus 
WOS
Scopus WOS IN MY: 
ORCID
ORCID20
TITLE: Impact of product differentiation, marketing investments and brand equity on pricing strategies. A brand level investigation
AUTHORS: Nebojsa S Davcik; Piyush Sharma;
PUBLISHED: 2015, SOURCE: European Journal of Marketing, VOLUME: 49, ISSUE: 5/6
AUTHORS: Nebojsa S Davcik; Piyush Sharma;
PUBLISHED: 2015, SOURCE: European Journal of Marketing, VOLUME: 49, ISSUE: 5/6
