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TITLE: The impact of private labels on consumer store loyalty: An integrative perspective  Full Text
AUTHORS: Rita Coelho do Vale; Pedro Verga Matos; Jorge Caiado;
PUBLISHED: 2016, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 28
INDEXED IN: Scopus WOS CrossRef
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12
TITLE: The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2016, SOURCE: 3rd International Conference on Advances in National Brand and Private Label Marketing in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXED IN: Scopus WOS CrossRef
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13
TITLE: Explaining National Brands and Private Labels Price Differentials: A Theoretical Model
AUTHORS: Matos, PV; do Vale, RC;
PUBLISHED: 2016, SOURCE: 3rd International Conference on Advances in National Brand and Private Label Marketing in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXED IN: Scopus WOS CrossRef
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14
TITLE: Does packaging matter? Private labels' dress codes and consumer choice
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN: Scopus
IN MY: ORCID
15
TITLE: Does Packaging Matter?. Private Labels' Dress Codes and Consumer Choice
AUTHORS: Rita Coelho do Vale; Pedro Verga Matos;
PUBLISHED: 2016, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN: CrossRef: 1
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16
TITLE: The impact of copycat packaging strategies on the adoption of private labels
AUTHORS: Rita Coelho do Vale; Pedro Verga Matos;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef
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17
TITLE: The Market Power of Private Labels- Retailer’s Brand and Industry Effect
AUTHORS: Matos, PV; do Vale, RC;
PUBLISHED: 2015, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INDEXED IN: Scopus CrossRef
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18
TITLE: Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
AUTHORS: Matos, PV; do Vale, RC;
PUBLISHED: 2015, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INDEXED IN: Scopus CrossRef
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19
TITLE: Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
AUTHORS: Rita Coelho do Vale; Pedro Verga Matos; Jorge Caiado;
PUBLISHED: 2015, SOURCE: 2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXED IN: WOS CrossRef
IN MY: ORCID
20
TITLE: Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
AUTHORS: do Vale, RC; Matos, PV; Caiado, J;
PUBLISHED: 2015, SOURCE: 2nd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2015 in Springer Proceedings in Business and Economics
INDEXED IN: Scopus
IN MY: ORCID
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