11
TÍTULO: The impact of private labels on consumer store loyalty: An integrative perspective  Full Text
AUTORES: Rita Coelho do Vale; Pedro Verga Matos; Jorge Caiado;
PUBLICAÇÃO: 2016, FONTE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 28
INDEXADO EM: Scopus WOS CrossRef
NO MEU: ORCID
12
TÍTULO: The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study
AUTORES: do Vale, RC; Matos, PV;
PUBLICAÇÃO: 2016, FONTE: 3rd International Conference on Advances in National Brand and Private Label Marketing in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXADO EM: Scopus WOS CrossRef
NO MEU: ORCID
13
TÍTULO: Explaining National Brands and Private Labels Price Differentials: A Theoretical Model
AUTORES: Matos, PV; do Vale, RC;
PUBLICAÇÃO: 2016, FONTE: 3rd International Conference on Advances in National Brand and Private Label Marketing in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXADO EM: Scopus WOS CrossRef
NO MEU: ORCID
14
TÍTULO: Does packaging matter? Private labels' dress codes and consumer choice
AUTORES: do Vale, RC; Matos, PV;
PUBLICAÇÃO: 2016, FONTE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXADO EM: Scopus
NO MEU: ORCID
15
TÍTULO: Does Packaging Matter?. Private Labels' Dress Codes and Consumer Choice
AUTORES: Rita Coelho do Vale; Pedro Verga Matos;
PUBLICAÇÃO: 2016, FONTE: Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXADO EM: CrossRef: 1
NO MEU: ORCID
16
TÍTULO: The impact of copycat packaging strategies on the adoption of private labels
AUTORES: Rita Coelho do Vale; Pedro Verga Matos;
PUBLICAÇÃO: 2015, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, NÚMERO: 6
INDEXADO EM: Scopus WOS CrossRef
NO MEU: ORCID
17
TÍTULO: The Market Power of Private Labels- Retailer’s Brand and Industry Effect
AUTORES: Matos, PV; do Vale, RC;
PUBLICAÇÃO: 2015, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INDEXADO EM: Scopus CrossRef
NO MEU: ORCID
18
TÍTULO: Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
AUTORES: Matos, PV; do Vale, RC;
PUBLICAÇÃO: 2015, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INDEXADO EM: Scopus CrossRef
NO MEU: ORCID
19
TÍTULO: Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
AUTORES: Rita Coelho do Vale; Pedro Verga Matos; Jorge Caiado;
PUBLICAÇÃO: 2015, FONTE: 2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXADO EM: WOS CrossRef
NO MEU: ORCID
20
TÍTULO: Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
AUTORES: do Vale, RC; Matos, PV; Caiado, J;
PUBLICAÇÃO: 2015, FONTE: 2nd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2015 in Springer Proceedings in Business and Economics
INDEXADO EM: Scopus
NO MEU: ORCID
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